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From my experience as a logo designer, I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.

Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to it’s customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.

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Just imagine that you can advertise your company’s brand name to your market audience in the comfort of their own home just as effectively as television with just the stroke of a pen. Pens branded with your company’s logo make the percfect advertising vehicle.

How many people whilst watching TV are influenced by the adverts? Television has often been referred to as the ?king’ of the advertising media, having the power to influence human behaviour in the comfort of their own home. Just imagine if you could promote your business to an infinite number of potential clients as effectively as a TV advertisement with just the stroke of a pen. Well that is exactly what you can do by giving away promotional pens to your employees, clients and prospective clients.

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