People who are new to sales or have been in sales for quite a while are probably familiar with the fact that cold calling can be a part of everyday life. Cold calling for cowards is a harsh term because at some point for everybody who has ever had to make a cold call there has been a fear or apprehension about picking up the phone.
If you feel like you need help with cold calling for cowards, the best way to get over the fear and not feel like a coward is to find leads without cold calling. Regardless of what anybody says cold calling is not the only way to find new leads, and I’ll show you a couple ways that you can this can be accomplished without cold calling.
If you currently have a customer base than one way to get new leads is to obtain referrals from your current customers. If you have a satisfied customer than getting a referral from them should not be a problem but sometimes people are reluctant to give information away. Offer your customer an incentive to give you a referral such as for every new customer that they refer to you that becomes a customer we will give you free month of service or whatever a good giveaway is for you product or service.
Help them out with the referrals by coming up with a form that will help jog their memory and it will make it easier for them to come up with people or companies that you can help. Just sitting down someone and asking them if they have any referrals is not an effective way to get referrals. Have a plan in place and work the plan and you’ll see your referrals skyrocket.
Some companies have a system in place and have an inside sales team that will help generate and new leads for the outside reps. If you are not in fortunate enough to have an inside sales team than you can outsource the lead generation yourself.
There are a ton of companies that you can use to make cold calls and appointments and you are in complete control of the script they use and most of them will sit down and help you out with a script. For some people this will be cost-effective for others it will not be cost-effective. You should do a cost analysis of how much of your time is worth and how much you make on each sale and figure out if outsourcing cold calling and lead generation will pay for itself.
There is no such thing as cold calling for cowards because having anxiety and fear of cold calling is normal. Since most people are not very fond of cold calling the best way is to eliminate it altogether. Come up with a plan that will end cold calling for you so that you can continually have good prospects and leads coming in without the fear of picking up the phone and cold calling.
Did you know that even the most successful cold callers only have a 2% success rate while cold calling? You know that cold calling prospecting is one of the least effective ways to find new prospects? Go to http://www.sickandtiredofcoldcalling.com where you will get a free 5 part e-course to eliminate cold calling out of your life.
Tags: cold calling for cowards, cold calls, inside sales, make cold calls
