Obviously you realize that you need to follow up with your customers other wise you wouldn’t be reading this book but there are many things that you don’t know about follow up.
Let me explain this in the form of a case study.
There was a woman named Cathy who ran a website that sold feed supplies for exotic birds. She was investing tons of money in advertising and paying hundreds of dollars every month in pay per click ads as well.
While she wasn’t losing money on the products, she was hardly even braking even.
She didn’t understand why she was doing all of the right things by buying advertising and offering competitive prices and still not becoming successful and highly profitable.
Now, let’s pause for a second…
The above situation accurately describes nearly every failed business attempt in the world. At first glance you may think “she needs to raise her prices” but that isn’t the solution. If she raises her prices less people will make a purchase which may mean that she makes even less money with the higher prices that have higher per sale profits.
So what could she do to keep her prices competitive and also generate more profit?
Follow up with past customers.
It really is that easy.
This is the secret that
all businesses that fail don’t understand.
Cathy is already advertising and bringing customers into the store so why not follow up with them at a later date and ask them to come in and make another purchase?
I’ve purposely used an example that deals with an offline business to show you how this system can be applied to any business on the Internet or in the real world.
So how does Cathy follow up with her customers?
The first step is that she needs to get their contact information. I recommend that you get first name, last name and e-mail address. Some people say to get the phone number and address but that’s something that requires a lot of time (making the calls) and money (buying postage and mailing supplies).
How does she get this information? It’s as simple as printing off some simple sheets of paper that ask for basic information and telling the customer that you will e-mail them coupons, priority notification of big sales and special events.
Do you want to discover the secret to generating over $180,356 per year online?
Download this: How to Make 6 Figures Online
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
Tags: follow up email marketing
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